Friday 9 July 2010

Anaylsis Of Film Trailers

Movie Trailers first appeared in cinemas in 1913 with Nils Granlund's short promotional film "The Pleasure seekers". During the 1950's most trailers were created by the National Screen Service they were made up of big fonts loud music limited shots and stentorian voice overs advertising the film. An example of this is the origanl 1950's film trailer Cinderella.





The Inception trailers are made up of Medium Long Shots, Medium Shots, Close ups and montage shots. There is also alot of jump cuts to quicken the tempo of the trailer. The fade to black shot gives the trailer a more era feel.




The Inception teaser trailer was released for the film which is due to be realised soon. The idea of the trailer is to create enigmas about the film. This is done by using alot of jump cuts giving us as an audience a vague view of what the characters are like and key events. Usually in a teaser trailer dialogue isn’t generally used but a definite sound track is used in the background. When trying to define the genre from the trailer it is clear that there is a clear overlap of genres thriller, action adventure with a hint of science fiction.
The trailer starts off showing the Warner Bros Logo is portrayed as an ariel view of the city inside the outer rim of the logo, this could show that maybe the city is confined in our minds. We see an ariel shot of the city this could possibly be an establishing shot or a point of view shot, this shot could be important because it is the only shot with a readable sign on a building this being ‘Mitsui Garden Hotel’ this may be the hotel hallway that is shown later in the trailer. A class of water is shown on a wooden table this might not be significant apart from the fact that the table and class are completely still, but the water in the class is tilting to one side. This may be linking into the hallway fight we see next the idea of shifting properties. The text “YOUR MIND” is positioned in the centre of buildings which quickly rotates with the cityscape again the architecture is a big part in this scene. The next card we see says "IS THE SCENE OF THE CRIME" but here, the buildings actually seem to be moving, most evident at the tail of this shot. The hallway scenes seem as though the characters are falling the fight continues as the room's perspective shifts, taking them along the walls. This time the opponents seem to have changed, the cart in the background; it seems to be falling up. The trailer ends with the film title being shown its starts off as a skyline shot of a city before becoming the "Inception" logo. This again links in with my first idea that architecture plays a huge part in the film and that there may be an alternative reality within the human mind.



Here in the second trailer we start with the Warner Bros logo but this time it is portrayed as if we are going through the city this is further emphasis on the idea of the city as a maze. Again water plays a huge part in this trailer.As does aritexture the scene with the city curving over gives the implication that either the idea that the mind can effect the landscape around us. The interesting part about this scene is that when looking closely the even though the portion of the city that is curved the vehicles and people there are not adhering to the rules of gravity. The scene in the hotel tells also shows us that everything isn't as it seems we see three men fighting as in the teaser trailer the room's perspective shifts but this time instead of taking them along the walls they are falling down.

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